Exhibition marketing

The Credit Show

Client

Owned by Athene publishing and run in association with Credit Today magazine, at the London Olympia, the Credit Show is the UK’s leading exhibition and conference for the credit industry.

Work

We created the visitor and delegate marketing for both parts of the event. The chosen concept was the ‘Credit Show Bailiffs’ and the theme was carried across all advertising and direct mail pieces.

The campaign was progressive and time based with concepts developing as the show approached. One of the challenges we faced when making shared pieces was making sure people were aware of the difference between the free exhibition and the paid-for conference.

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