Exhibition marketing
Interbuild
Client
Owned and run by Emap Construct, the show is for all aspects of the world of building, from architects to plumbers and carpenters. Last year Interbuild, which is held at the Birmingham NEC attracted over 44,000 visitors.
Work
We were responsible for the complete visitor campaign, which was tailored and specifically targeted very effectively to different sectors within the event’s target market.
The campaign included:
- Over 150 different ads and ad variations in industry titles
- Six direct mail pieces
- Email marketing to over 450,000 names
- Badges, tickets and inserts
Currently we are working on the exhibitor campaign for next Interbuild, which also includes heavy advertising, mailing and emailing.
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