Exhibition marketing

The WSA Show

Client

Held twice a year in Las Vegas, The WSA Show is the global marketplace for footwear and accessories. With a massive 1,600 companies and over 6,000 brands exhibiting at the show.

Work

Our role as the European agency is to attract UK, French, German, Spanish, Italian and Russian fashion buyers. This means translating not just the language but also the meaning and style of our work.

Each show has a large European-wide advertising campaign with our ads running in several languages. There is a targeted direct mail and email campaign, with several pieces per country and we also create handout materials for each country’s retail ambassadors /sales team.

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